Impart Media will assist you to take advantage of the opportunities that digital can offer to help grow your business.
Our tourism technology platform is specifically designed to provide your organisation with a powerful and scalable digital solution. Passionately supported by a team of experts, our aim is to partner with you and empower you with the ability to unify and grow your digital objectives.
In early 2014, the landscape in which organisations operate changed forever when Internet usage on mobile devices exceeded that of desktop. Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers.
Today, there are two major methods for creating mobile websites: responsive design and mobile templates.
Responsive design requires your destination to only have one website that is coded to adapt to all screen sizes, no matter what device the website's being displayed on. In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain.
Impart Media cater for both methods. We also do not hide from our preference to create responsive design websites and here are some of the reasons why your destination site should adopt this method:
Impart Media prefer Joomla! An award-winning content management system (CMS) that now powers approximately 3% of the entire world wide web. Being an open source solution, it has enabled us to heavily integrate and develop customised technologies into our greater digital ecosystem, allowing us to easily provide powerful online applications to suit the greater needs of the tourism industry.
While Joomla is packed with features, its greatest quality is that it is extremely extensible. Joomla is designed from the ground up as a platform that allows for extra new features to be installed and developed in a consistent way, and really allows us to put together great solutions that would be a lot more complex in other content management systems.
Impart Media have developed specific functionalities and features designed for the Tourism Industry that offer your users the best experience and allow you to showcase your product in the most user friendly and dynamic way possible. Some features include; interactive maps, predictive search engine, weather widget, social suite, events suite and blogs. See an extensive list of beDigital functionalities here.
Search engine optimisation (SEO) seems like alchemy to the uninitiated. But there is a science to it. BeDigital will put in place some important “ranking factors” and best practices that can lead to success with both search engines and searchers.
Impart Media will set up revenue conversion tracking on Google Analytics so stakeholders can see precisely how much booking revenue is being generated from SEO traffic. This is self-evidently the most important KPI as return on investment is easily calculated.
Next, we recommend taking a macro view and maximise traffic generation from as many pages (i.e. relevant topics) as possible, tracking both traffic count and pages generating traffic. For most clients we are optimising thousands of pages for tens of thousands of keywords.
Finally, we place the ranking of a shortlist of high value keywords as the lowest priority KPI. It follows the point above that it is more beneficial to rank for thousands of keywords than focus on only a handful.
Impart Media will facilitate a Project Initiation Meeting with you to dissect your project lifespan; including the first steps to design, task responsibilities, key deliverables, agreed schedule and milestones; right through to implementation, training and support.
A Joomla training package is provided with your new website to ensure that you're confident in managing the content in your new website. You will learn the in's and out's and tips and tricks to using Joomla and the best practices in using content on your website.
Our experts will then continuously partner with you and be available for support throughout the lifespan of your website.
